7 Google Apps That Can Build Your Brand

7 Google Tools to Boost Your Brand

 

Google Tools
Google Tools

 

The technological world that we live in today has made it essential to utilize Google and the internet for literally every business. The bottom line is that if you aren’t online and using the best techniques to drive traffic to your site and to your business, you’re business is not optimized. It doesn’t matter if you have a store front or a website that is generating revenue, there are proper techniques you must employ in order to be successful. It is essential to possess a website that represents your company, imperative to properly monetize your site and to effectively drive traffic to your site.

Many business owners believe that getting on the internet is as simple as registering a website and getting it running. The reality is that running a site that is well researched and properly optimized will create exponentially more revenue for your business. You will need to learn how Google uses its algorithms to determine search results, as well as fully understand how to properly monetize your site, but the benefits are more than worth it. Here are seven of the best tools that you can utilize to further your brand and to create a properly optimized website.

 

Google Places
Google Places

1. Google My Business

The first step to getting your business on the internet is by registering with Google Places. This is basically like a modern day yellow pages ad, except you can reach a vast amount of customers with the click of a mouse. This will show potential customers your business address, office hours and function as a reference point to your website. If you own a store front business and have not yet utilized this tool, you should be shocked at how much your business expands just by using this tool. Many people won’t even come to your store anymore without finding your company online first. This is due to the fact that the way many consumers operate today is by looking up businesses online. For instance, if someone wants to eat BBQ, they might type in their address and BBQ. This particular customer will only go to your restaurant if your company pops up and many people operate this way, especially while driving around.

 

Google Adwords
Google Adwords

2. Google Adwords

Google Adwords are incredibly useful to a business and are one of the best advertising tools available online. When you sign up with Adwords, you essentially pay them a monetary amount and they will advertise your business on various websites. They will show up as the advertisement windows that you see on nearly every website on the internet. The more you pay the higher profile websites they will be displayed on and the more often they will pop up. This has proven to be one of the best advertising methods possible.

 

Google Analytics
Google Analytics

3. Google Analytics

Google Analytics is hands down the best tool available when it comes to researching how traffic has come to your website. The entire purpose of building a website is to drive traffic to the site and to monetize it properly. Although it serves as a reference point for your business and may be a platform to sell products, you are missing out if your site isn’t generating revenue through traffic. Google Analytics will show you where your traffic derived from. If the majority of your traffic is coming from a certain source, you can capitalize on this information and expand that source to increase revenue. Conversely, you can eliminate sources that are not delivering much traffic.

 

Google Maps
Google Maps

4. Google Maps

Google Maps register your business and also serve as a reference point for customers. These listings will allow for people to find your company and these maps can also be embedded into your website. If you have multiple locations, you can typically add them all to a single map. Being registered makes you look like a legit company and is truly essential in today’s day and age.

5. Think with Google

This is a “digital cheat sheet” and essentially shows you the recent trends that Google has been using. In essence, you can see what is working and what hasn’t been working when it comes to driving traffic and generating revenue through monetization. Google is constantly changing its algorithms and staying on top of it will keep you ahead of the game.

6. Google Alerts

Google Alerts will help you to keep track of industry news and to check up on competitors. In essence, this just allows you to sort of spy on other companies and get insight into how they’re operating. You can use it to fine tune your business, get ideas on innovation or avoid pitfalls that other businesses have fallen into.

 

Google Trends
Google Trends

7. Google Trends

This tool will help you to see how a certain term or keyword has been doing in search results over a given period of time. In reality, keywords are one of the biggest things that determine traffic to a website and many sites are built simply off of keywords. This tool will help you to pick terms that are likely to drive traffic to your site.

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From the Author:

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Possibly The 10 Biggest Health Care Technology Innovations in 2015

Could These be the 10 Biggest Health Care Technology Innovations in 2015?

 

Technology Innovations
Technology Innovations

Healthcare has made a lot of progress in the last few years, but the real excitement has yet to come. Dozens of new technologies are poised to grant us immeasurably better health in only a few years’ time and some of these fledgling fields may provide us with better medicine as soon as this year. Here are the ten biggest health care technology innovations we’ll see in 2015 and beyond!

Blood Testing Improvements
Blood Testing Improvements

1. Blood Testing

Testing blood has always been inefficient. Historically, we’ve always needed to draw a lot of blood to run only a few tests. Companies like Theranos are changing everything. New testing methods allow laboratory technicians to run tests with samples only 1/1000 of the usual size, thereby reducing costs and patient discomfort while expediting the procedures.

2. Digital Promotion

New enterprise cloud business intelligence software is revolutionizing the way medical practices handle referrals and promotion. Ditching the pad of paper used by nearly all healthcare systems in favor of an electronic alternative, the new digital systems will help practices avoid unnecessary expenditures. As it stands, nearly 50% of referrals don’t lead to a visit, and misplaced or stolen referrals lead to a growing number of malpractice suits each year.

Robotic Surgery Simulator
Robotic Surgery Simulator

3. Simulated Training

No one wants to consider the possibility that a surgeon is performing an operation for the first time, but everyone requires training. Thankfully, it’s now possible to simulate the environment in which surgeons operate. The Roswell Park Cancer Institute has helped spur the use of a Robotic Surgery Simulator (or RoSS) which allows surgeons to experiment in different situations.

4. Nanobot Medicine

Nanobot medicine payloads have successfully been tested in animal trials. All that’s left to do is conduct studies using human subjects, and we may have a method of both preventing and treating many dangerous diseases and ailments, including cancer. Nanobots are special because of their microscopic size and the ability to deliver regional treatment like chemotherapy directly to the cells which need them, and that means no more friendly fire.

plastic surgery
plastic surgery

5. Reconstructive Surgery

Stem-cell treatments are on the rise, especially in reconstructive and plastic surgeries. Lipo-filling involves transporting fat cells from one part of the body to another in order to repair damaged tissue or fix deformities, and stem-cell enhanced fat is proven to retain 81% of its volume compared to lipo-filling’s 16%. This is just one of the many invasive reconstructive and plastic surgeries which stem-cell treatments have the potential to replace, and soon.

6. Holographic Displays

Motion-control technology is expanding rapidly into the mainstream, and will be paired with holographic displays in the near future. Keyboards in particular are extremely difficult to clean properly, but they’re impossible to live without in medical environments. Germs can’t infiltrate a holographic display, and that should help hospitals stay just a little bit cleaner.

Modernized Hospitals
Modernized Hospitals

7. Modernized Hospitals

Hospitals haven’t changed all that much in decades, so companies like NXT Health are hoping to revolutionize patient care with modernized rooms. In addition to providing a more comfortable atmosphere, the goal of the program focuses on creating a modular system capable of efficiently switching in and out necessary components while eliminating redundancy and human error.

8. Mind Control

Great progress has been made in the field of prosthetic limbs. Not only are they becoming more aesthetically pleasing and realistic, but now we can control them with only our minds. The technology reads brain activity in order to send impulse signals which make the limb function. It doesn’t yet provide human-like mobility and dexterity, but we’re getting closer and closer. How long before we can augment the human body with additional parts which respond to our own brain signals?

Mitochondrial DNA Transfer
Mitochondrial DNA Transfer

9. Mitochondrial DNA Transfer

The U.K. recently legalized a procedure in which newborns can have up to three biological parents. The process uses mitochondrial DNA transfer in order to reduce or eliminate the genetic transfer of rare and debilitating diseases, but could also one day help non-traditional couples have children.

10. Head Transplants

It may seem far-fetched, but there has been talk in the medical community of transplanting human heads. This charge has been led by the assumption that Moore’s Law will be upheld for an indefinite time period. The law states that the number of transistors that can be allocated to a computer chip is effectively doubled every two years, increasing the speed and effectiveness of computer processing at an exponential rate.

map the human brain
map the human brain

When we combine this growth with our ability to map the human brain, we can start talking about the possibility of uploading a human mind to another body even without a brain transplant. One day soon, we may even have the option of transferring our consciousness into a robotic body, extending our life expectancy indefinitely.

Dr. Sergio Canavero suggests that it’s already possible to remove the head from one person and transport into to the body of another, and he believes the first such operation could occur within the remarkably small time frame of just two years.

Stop by our Delicious page, and post your comments or resource links to debate this matter further.

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Budget Cuts Could Hinder IRS Processing This Season

Budget Cuts May Hamper IRS Efforts This Tax Season

Budget Cuts
Budget Cuts

Due to budget cuts that have taken place over the past five years, the Internal Revenue Service says that it may take longer to provide service to taxpayers. It may also take the IRS more time to issue refunds as fewer employees may be hired to process returns. In an extreme scenario, the IRS may even be forced to shut-down for several days.

Taxpayers
Taxpayers

The IRS Had Its Budget Slashed $350 Million This Year

Congress slashed the amount of money allocated to running the IRS by $350 million in the past year. In addition, the agency has also had to fund $250 million in government raises and additional benefits given to employees. This effectively put the IRS in a $600 million hole for 2015, which is on top of cuts made during sequestration. Currently, these cuts have meant that the agency has not been able to build an efficient infrastructure to help provide effective service for taxpayers.

It May Be Harder to Get Someone on the Phone

Those who use the Internet are going to find it relatively easy to get the help that they need when filing their taxes. However, there are concerns about how low-income taxpayers, the elderly and others who may not use the Internet are going to get help with questions that they may have. With millions of phone calls coming in each day, there may be significant delays for those who are trying to speak to an actual person about their return.

Hiring Freeze
Hiring Freeze

Hiring and Overtime Freezes Could Make Things Worse

If budget cuts continue, it may be harder for people to get through to IRS representatives or get their refund in a timely manner. This is because the agency may have to put a hiring freeze in place as well as deny overtime to workers. For this tax year, 10,000 to 11,000 seasonal workers have already been hired and are going through the training process. However, the number of seasonal workers hired in future years will depend on whether or not cuts to the budget are restored. Currently, roughly 75 percent of the IRS budget is used to pay for its human resources.

Tax Policy
Tax Policy

Congress Makes Tax Policy

The IRS Commissioner John Koskinen noted that the tax policy is ultimately decided by Congress and not by the IRS itself. However, the commissioner did say that the tax code is extremely bloated and needs to be streamlined immediately. He also mentioned that the lack of enforcement could make it easier for those who cheat or cut corners on their taxes to get away with it.

This Could Lead to People Being Scammed or Committing Fraud

With the tax code being so burdensome, it may be difficult for the average taxpayer to understand what they are sending to the government. This may especially true for those who have been on Obamacare in the past year and took advantage of the advance tax credit. To prevent potential abuse, taxpayers are asked to check into the history of anyone who prepares their taxes. In addition, they are advised to not sign a blank return under any circumstances.

The IRS
The IRS

Free Help May be Available from the IRS

Those who need help may be able to get free assistance from the IRS if they file their personal returns online. They may also be able to get help over the phone from Practitioner Priority Service. While almost anyone may be able to get help, these services are aimed at low-income or disabled individuals. They are also designed to help those who may not be proficient in English.

Could the IRS Actually Shut Down?

While the IRS is not likely to shut-down on a permanent basis, it could be shuttered for a few days per year. While this would likely exacerbate the issue of customer service, it would save the agency $29 million each day it was not open. However, this would likely be a nuclear option that would come into effect only if all other options are exhausted. Mr. Koskinen noted that any moves made could not be done gratuitously and would have to be made with the taxpayer in mind.

The Future
The Future

If future cuts are made to the IRS budget, it could represent a record number of consecutive years in which the budget has been cut. For some, this may seem like a way to keep government in check. However, for many, it may make it harder to submit a proper return or get the tax refund that they are entitled to in a timely manner.

Hopefully, this article got you thinking about streamlining your tax business. With all this in mind, if you’re not already using electronic tax form filing, you may want to consider it. When you efile 1099 and W-2 forms, you’ll typically see results for clients faster than using paper forms.

If you’re running a CPA practice, or even just juggling a few clients as a side revenue stream, this tax season needs to be all about time efficiency. Like most CPAs, you may have clients with employees and sub-contractors serving them.

If you’re spending lots of time printing and routing tax forms, you may want to follow my lead. I’ve been using eFile4Biz.com to file 1099 online, and spending more of my time generating clients, instead of mailing tax forms. These folks are industry leaders, and they connect to the major accounting software brands used by accounting professionals. Watch the video below to see if they’re a good fit for your business.

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