7 Google Tools to Boost Your Brand
The technological world that we live in today has made it essential to utilize Google and the internet for literally every business. The bottom line is that if you aren’t online and using the best techniques to drive traffic to your site and to your business, you’re business is not optimized. It doesn’t matter if you have a store front or a website that is generating revenue, there are proper techniques you must employ in order to be successful. It is essential to possess a website that represents your company, imperative to properly monetize your site and to effectively drive traffic to your site.
Many business owners believe that getting on the internet is as simple as registering a website and getting it running. The reality is that running a site that is well researched and properly optimized will create exponentially more revenue for your business. You will need to learn how Google uses its algorithms to determine search results, as well as fully understand how to properly monetize your site, but the benefits are more than worth it. Here are seven of the best tools that you can utilize to further your brand and to create a properly optimized website.
1. Google My Business
The first step to getting your business on the internet is by registering with Google Places. This is basically like a modern day yellow pages ad, except you can reach a vast amount of customers with the click of a mouse. This will show potential customers your business address, office hours and function as a reference point to your website. If you own a store front business and have not yet utilized this tool, you should be shocked at how much your business expands just by using this tool. Many people won’t even come to your store anymore without finding your company online first. This is due to the fact that the way many consumers operate today is by looking up businesses online. For instance, if someone wants to eat BBQ, they might type in their address and BBQ. This particular customer will only go to your restaurant if your company pops up and many people operate this way, especially while driving around.
2. Google Adwords
Google Adwords are incredibly useful to a business and are one of the best advertising tools available online. When you sign up with Adwords, you essentially pay them a monetary amount and they will advertise your business on various websites. They will show up as the advertisement windows that you see on nearly every website on the internet. The more you pay the higher profile websites they will be displayed on and the more often they will pop up. This has proven to be one of the best advertising methods possible.
3. Google Analytics
Google Analytics is hands down the best tool available when it comes to researching how traffic has come to your website. The entire purpose of building a website is to drive traffic to the site and to monetize it properly. Although it serves as a reference point for your business and may be a platform to sell products, you are missing out if your site isn’t generating revenue through traffic. Google Analytics will show you where your traffic derived from. If the majority of your traffic is coming from a certain source, you can capitalize on this information and expand that source to increase revenue. Conversely, you can eliminate sources that are not delivering much traffic.
4. Google Maps
Google Maps register your business and also serve as a reference point for customers. These listings will allow for people to find your company and these maps can also be embedded into your website. If you have multiple locations, you can typically add them all to a single map. Being registered makes you look like a legit company and is truly essential in today’s day and age.
5. Think with Google
This is a “digital cheat sheet” and essentially shows you the recent trends that Google has been using. In essence, you can see what is working and what hasn’t been working when it comes to driving traffic and generating revenue through monetization. Google is constantly changing its algorithms and staying on top of it will keep you ahead of the game.
6. Google Alerts
Google Alerts will help you to keep track of industry news and to check up on competitors. In essence, this just allows you to sort of spy on other companies and get insight into how they’re operating. You can use it to fine tune your business, get ideas on innovation or avoid pitfalls that other businesses have fallen into.
7. Google Trends
This tool will help you to see how a certain term or keyword has been doing in search results over a given period of time. In reality, keywords are one of the biggest things that determine traffic to a website and many sites are built simply off of keywords. This tool will help you to pick terms that are likely to drive traffic to your site.
From the Author:
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